"If You Can Change the Way You See the World,
The World You See Can Change."
"To bring the diversity of craft beer to people and the diversity of people to craft beer."
Training & Consulting
Keynotes & Workshops
My name is J. Nikol Jackson-Beckham, Ph.D, but most folks in the brewing industry simply call me "Dr. J."
I am a professor of communication studies, scholar, and writer and I have dedicated my career to the study of American beer. I have published social commentary, journal articles, and book chapters; delivered keynote addresses and guest lectures; and provided expertise as a guest on radio shows, podcasts, and in news and entertainment media on the culture and inclusiveness of craft beer.
As an equity and inclusion strategist, I provide consulting and training to individuals and organizations in the craft brewing industry. I want to help craft breweries and affiliated organizations develop and implement inclusive, equitable, and just practices that align with their visions of organizational success.
Exploring the Brewing Tradition of the Enslaved
Dr. J. digs into a question that has plagued her since she first began serious academic study of the American brewing Industry in her most recent piece, Missing Ingredients — The (Incomplete) Story of Thomas Jefferson’s Unsung Brewer, on Good Beer Hunting. "Was there a brewing tradition among enslaved Americans? If so, how will we recover that history?"
What the Hell is "Entrepreneurial Leisure?"
This chapter explores how the microbrew revolution was enacted within the frame of neoliberalism, not as an overarching economic philosophy of privatization and free market trade, but as a set of individual cultural practices that rely upon a slippage between the meanings of work and leisure. Specifically, it examines the cultural function of the microbrew revolution’s origin stories—how the trope of the microbrewing entrepreneur has given shape to a set of valued cultural-economic practices that have influenced the trajectory of the craft brewing industry, established the ethos of craft brewing as a cultural movement, and largely obscured the role of social privilege in rendering communities of craft brewers and drinkers that are socioculturally homogenous.