Craft Beer for All

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Inclusion and equity training and consulting give your organization an outside perspective that sparks creativity and innovation, shorter learning curves that increase efficiency, and access to specialized skills and expertise.

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Whether delivering media-rich presentations or engaging interactive workshops, Dr. J. delivers high ROI for your organization or event. As an experienced keynote speaker and seasoned college professor, Dr. J. challenges and inspires audiences with material that is current, customized, and  research-driven.

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Why Diversify?

Why Should We Care Who Makes or Drinks Craft Beer?

The Financial Imperative: We Need a Bigger Pie

According to the Brewers Association, the number of breweries in the U.S. more than quadrupled from 2008 to 2018. There are now more than 7,300 breweries operating in the U.S., over 98 percent of which are craft breweries. The industry is larger and more vibrant than ever. 


However, with brewery additions significantly outpacing growth in production volume, the craft brewing industry finds itself in a unique situation. The size of the proverbial pie is stabilizing, but more and more people are hoping to claim a slice. In order to ensure the future health of the industry, we need to cultivate new markets. We need to make a bigger pie!

The Entrepreneurial Imperative: 21st Century Business Thrive with Innovation

The removal of occupational barriers for women and people of color was a major contributor to economic growth in the U.S. during the second half of the 20th century. The U.S. labor force continues to change in the 21st century. According to the W.K. Kellogg Foundation, "people of color will soon represent the majority of the country’s population, workforce, and consumers."  The success of the craft brewing industry rests in developing a well-prepared, healthy, and diverse workforce.


Organizations that actively embrace this change will be well positioned to reap the benefits of the growing diversity in the U.S. workforce, bringing together different approaches, experiences, and perspectives. Research makes one essential point increasingly clear, businesses with more diverse workforces perform better financially.

Catch up with Atlanta-based writer and beer blogger, Stephanie Grant, at SheLovesCraft.com.

The Ethical Imperative: All Ships Rise

As an industry that has cultivated an ethos by navigating the status quo in thoughtful, challenging, and sometimes outright resistant ways, craft beer is unique. The craft beer community continues to do what conventional wisdom says it cannot (remember, that bubble was supposed to burst about 5,000 breweries ago?). Economic diversification defines craft beer where most other industries are being swallowed up by the twin forces of contraction (the trend toward fewer firms in an industry) and consolidation (the shift of market share toward the top few firms).

Among the brewers I have had the pleasure to meet, I have observed a truly inspiring level of energy and action. Some have been instrumental in changing laws in their states, unlocking the enormously positive economic impact that craft beer has on state and local economies. Some tell truly remarkable stories of community-built breweries and greater access to the kind of entrepreneurship that galvanizes neighborhoods from the inside out. Some operate with a level of critical reflexivity, transparency, and awareness of industry dynamics that empowers consumers. Brewers raise countless dollars for social change, make statements they do not have to make, and invite us into their taprooms and onto their brewery floors where we authentically connect–often without giving a second thought to how natural these connections really are–with people we would otherwise never have the opportunity or inclination to speak to.

Craft beer opens doors, pushes boundaries, forges collaborations, and asks questions that others have not dared to ask. It has in no way been perfect, but it has been willing–willing to self-critique, willing to dream daringly, and willing to try.  So, if any industry can rise to the challenge of “being the change we want to see in the world,” I believe craft beer can…and should. We should care who makes and drinks craft beer, because we can. We should be leaders in spreading inclusion, equity, and justice because we are able.


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