Craft Beer for All

Meet Dr. J. 

J. Nikol Jackson-Beckham, Ph.D. is a college professor, scholar, writer, and equity and inclusion strategist who provides consulting and training to individuals and organizations in the craft brewing industry. She is the founder of Craft Beer For All, a platform that works to bring the vast diversity of craft beer to people and bring the vast diversity of people to craft beer

Dr. J's Craft Beer Story
Beer Research
Industry Impact
Dr. J's Craft Beer Story
Dr. J's  love affair with beer began in the late 1990s, while working at a sports bar in a college town in southwest Virginia, using her "shift beers" to taste her way through the most number of craft offerings averrable. Upon graduating, she was gifted a subscription to Michael Jackson’s Beer of the Month Club and was, from that moment forward, hooked. Unfortunately for Jackson-Beckham, there were few ways to taste a large number of local craft beers from other regions of the country outside of this monthly delivery.

As fortune would have it, Jackson-Beckham, now living in the Washington DC area, began working as a market analyst in the affordable housing industry. The job sent her to potential building sites all over the country and local bars and brewpubs became places to collect anecdotal information about the housing market, grab a cheap bite to eat, and as it happened, taste dozens upon dozens of local and regionally brewed beers.

In the early 2000s, Jackson-Beckham moved to Southern California in search of a slower pace of life and a Master’s Degree. Her rapidly expanding knowledge, enthusiasm, and interest in all things craft beer found a remarkable home in San Diego, CA. It was in this environment that Jackson-Beckham first began to understand that the craft beer industry was a community, a larger social formation in American culture.

Jackson-Beckham returned to the east coast to begin a Ph.D. program in 2007. After a couple years of graduate coursework, driven by deep scholarly interest in how people make and use material objects in order to negotiate identities and wield power, she began to consider a dissertation research project that made use of her passion for beer and brewing.

Over four the years she worked on her doctoral dissertation, Jackson-Beckham's personal interest and passion for beer evolved into a professional pursuit. She supported herself through graduate school, in part, by managing the Homebrew and Winemaking arm of Fifth Season Gardening Company, a ‘brew-and-grow’ retailer with five locations in NC and VA

To be Continued..
Beer Research

Jackson-Beckham has extensively researched the American brewing industry, examining the relationships between the economic valuation of beer and a range of cultural phenomena, including industrial histories as they pertain to race, class, and gender relations; discourses evoking 'sustainability' and 'the local'; subcultural politics; entrepreneurship; the logics of new mediation; and affect and sensation. 


To be Continued...

Industry Impact

To be Continued...

Did You Know?

MY NAME is JANEL

My given name is "Janel," but friends and family have called me "J" since before I can remember. I often include my middle name in writing, "Nikol," so that those who don't know me know I'm a woman.

I'M KINDA DEGREEDY
I'm Hokie, an Aztec, and Tar Heel! I completed a B.A. in English at Virginia Tech, an M.A. in Communication Studies at San Diego State University, and a Ph.D. at the University of North Carolina at Chapel Hill.  
I HOMEBREW

I've been homebrewing beer for more than a decade. Currently I'm working on upgrading my DIY, hybrid gas/electric K-RIMS system.